Rim is a sustainability and social investment advisor at Sustainable Square, a consulting firm that supports organisations in identifying sustainability risks. Rim works with clients all over the GCC and has developed her expertise in working with financial sector organisations.


She has years of experience in sustainability reporting, strategy development, social investment frameworks and stakeholders' engagement. Rim typically works with large scale organisations and her strengths lie in customizing sustainability strategies based on clients’ needs as well delivering high quality and credible implementation techniques. Rim is passionate about spreading awareness and knowledge regarding the world of sustainability and provides trainings for private and public organisations to teach them about sustainability, reporting and strategy development.

In 2019 she worked on a thought leadership study to highlight the current state of sustainability and CSR in the MENA region. Rim managed to gather data from around 600 companies and analysed the data to facilitate decision making and channel new capital towards progress against the SDGs.