Pedro Pereira is heading Digital Growth and Innovation Strategy for SAP across EMEA South region and acts as digital transformation evangelist worldwide being invited as the jury for Dubai 10X Initiative, leading the UAE Ministry of AI Summer Camp and keynote speaker in several Smart City conferences as subject matter expert. He is also Advisory Board Member at The BeSure Project, a startup using blockchain and AI to potentially save people’s lives.

Prior to SAP, he has successfully established multi-million dollar technology companies from the ground up in emerging markets including Latin America and the Middle East as co-founder and member of the global leadership team. Results-oriented, very focused on growth strategies and over 18 years of experience building and commercializing cloud and enterprise software solutions.

Born and graduated in Brazil, honored with executive certifications from MIT Sloan, Singularity University, the University of La Verne in the areas of Strategy and Innovation, International Marketing and Business Management.